The Internet and advances in digitization and social networking The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions

Overview of Digital Marketing

  • What is marketing and digital marketing?
  • Understand Marketing and Digital Marketing Process?

Website Creation

  • Understand about Internet, websites, domain, web server, web hosting etc.
  • Planning & Designing of a website
  • HTML Basic
  • About CMS and creation of website in WordPress

Search Engine Optimization

  • What is SEO?
  • What are search engines and their functions?
  • Understanding traffic and keywords etc.
  • On-page optimization
  • Off page optimization

Google Analytics

  • Introduction to Google analytics
  • Understanding of Google analytics account structure
  • How to set up analytics account
  • Hot to add analytics code in website
  • How to setup goals
  • Importance of funnels

PPC Advertising (Google Adwords)

  • Understanding of organic search results
  • Introduction to Google adwords & PPC advertising
  • Setting up Google adwords account
  • Understanding of adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display, Video
  • Difference between search campaign and display campaign

Social Media Marketing

  • What is social media?
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Advertising

Mobile Web Marketing

  • Understand Mobile Devices
  • Fundamentals of Mobile marketing
  • Advertisement on mobile (App & Web)
  • SMS marketing

Adsense Blogging

  • What is Adsense
  • How to get approved for Adsense
  • What is Blogging
  • How to Blog
  • WordPress Themes and Plugins


  • What is Affiliates?
  • How to join and Earn with Affiliates
  • Top Indian and Worldwide Bloggers
  • How to Earn Money with Blogging

Ecommerce Marketing

  • What is Ecommerce?
  • Top Ecommerce Website around the world
  • Ecommerce scenario in India

Google Adword Certification

  • AdWords Fundamental
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising